Frontsite, 2023

The goal of this project was to create and capture elevated images for the front page of Squarespace’s website. Our vision was to bring to life a cinematic interpretation of a persona's "homepage" in a real-world setting. To achieve this, we built four unique sets representing four distinct personas: a Pilates studio, a financial advisor, an interior design studio, and a perfumery. The team then developed the branding and website designs for each persona, which were displayed on the screens featured in the final imagery.

Creative Lead: Satu Pelkonen Designer: Dorian Dreyfuss Art Directors: Dorian Dreyfuss, Gina Kim Producer: Tina Chen